A name that does more than fill a space.
It opens room to grow.
We develop a brand name you can understand, remember and use, then give you an initial brand direction so the identity does not start from nothing.
BITHAN: a fine jewellery brand in Qatar.
The client chose the name BITHAN after a strategic brief, a short list, a development round, and a preliminary domain and similarity check. That check is not a legal clearance. The visual identity that followed the name is outside the scope of this package.
- Strategic brief
- Generation and filtering
- Short list
- Development with the client
- Preliminary check
- Client decision
A good name passes more than one taste test.
We compare the options on distinctiveness, ease of pronunciation, memorability, fit with the market, future flexibility and digital availability. The goal is not a name we like, but a name a brand can be built around.
From the idea.
To a decision you can defend.
Every element is designed to reduce guesswork before you start the logo, the identity and the launch.
Names built on your business, audience, market and growth ambitions, not a random list of words.
An explanation of each name's idea, how it is pronounced, and why it can work commercially for your business.
A first review of meanings, pronunciation and likely associations in English and Arabic, depending on the market.
An initial search for similar names and brands to reduce the chance of conflict. It does not guarantee official registration.
A check at the time of the search for domain and username availability, with practical alternatives where needed.
A short final list of the best three names, compared on distinctiveness, clarity, scalability and ease of use.
A preliminary direction for the personality, tone of voice, visual mood and keywords that suit the chosen name.
The development of one direction based on specific feedback, if the first round does not settle the choice.
A short summary. Deep research. A clear decision.
We understand the business
The activity, the market, the audience, the competitors, the kind of name needed and the growth ambitions.
We research and build
We create different naming directions, then filter them by meaning, pronunciation, similarity and digital availability.
We settle the direction
You receive the list of names, then the top three. Once you choose, we prepare the initial brand direction.
Research reduces the risk. It does not remove it.
What the offer does not include
It does not include official government fees, trademark registration, domain purchase, logo or full identity design, or specialist legal research across several classes and markets.
Before you choose your name.
What does a brand naming package cost?
The package starts at the price shown above, in US dollars by default or in your country's approved price where one exists. It covers the research, the naming, the short list and the initial brand direction. It does not cover government fees or trademark registration.
How many names will I receive?
Usually 10–15 considered names. We then recommend the best three, based on clear criteria that help you decide.
What is meant by an initial brand direction?
It is a preliminary picture of the brand once the name is chosen: the personality, tone of voice, visual mood and the words the identity should reflect later. It does not include a logo or a full visual identity.
Do you guarantee that the name will be accepted or registered?
No. We carry out a preliminary check of similarity, meaning and availability to reduce risk. The final decision on acceptance and registration rests with the official authority.
Is the naming package the same as the BITHAN project?
No. BITHAN is a case study of a naming and identity project for a jewellery house in Qatar, and the visual identity is outside this package. This package covers 10–15 names, a preliminary check, a top three, an initial brand direction and one development round.
Does the service include booking the domain?
It includes checking domain availability at the time of the search. Buying the domain and its fees are not part of the package, because availability can change right up to the moment of purchase.
How long does delivery take?
Usually 3–5 working days after we receive information about the business, the market, the audience and your preferred directions.
Before you design the logo, choose a name worth putting it on.
Send us your business type and target market, and we will start with a short summary of your project before the research.
Start choosing your brand name →