More than a logo.
The start of a form people recognise.
We build a coherent visual foundation that makes your brand look professional from day one, from the logo and colours to the typefaces and the essential applications.
Because improvised visuals
tire a brand quickly.
A young business does not always need a large brand system. It does need enough visual rules to stop every new design from looking like it belongs to a different company.
The foundation your business needs
to appear consistently.
We focus on the elements you will use in practice at the start of the brand, rather than inflating the package with items you do not need yet.
A main logo that is clear and usable on digital channels and essential print.
A shortened version or supporting mark for profile pictures, icons and small spaces.
A set of primary and supporting colours with their codes, so they are used consistently.
Typefaces for headings and text in English and Arabic, chosen to suit the brand's personality.
A clear direction for images, elements, graphic devices and how the brand appears, so content does not start from zero each time.
The identity applied to three agreed examples, such as a business card, a social media template, a cover or an email signature.
A concise page or file showing the basic use of the logo, colours and typefaces.
Two grouped rounds of revision after the initial direction is presented, to refine the identity before final delivery.
Understand. Set the direction. Then build the system.
We understand the business
The activity, the audience, the competitors, the brand personality and what the customer should feel when they see it.
We set the direction
We propose a visual direction that links the logo, colours and typefaces, rather than designing each element separately.
We apply and deliver
We develop the approved elements, apply them to three practical examples, then deliver the files and the short guide.
A strong start without the complexity of a full identity.
What the offer does not include
It does not include a full brand strategy, naming research, a messaging system, a detailed identity manual, motion graphics, product packaging, website design, social media management, or an open number of applications and revisions.
Before we draw the first line.
How much does a mini visual identity cost?
The package starts at the price shown above, in US dollars by default or in your country's approved price where one exists. It includes the primary logo, the colour palette, typefaces, the visual direction, three practical applications and a short guidelines file.
Is this package only a logo?
No. It includes the primary logo with a simplified version, a colour palette, suggested typefaces, a visual direction, three practical applications and a short guidelines file. It is not a complete brand identity, so it does not include brand strategy or naming.
What is the difference between this and a full visual identity?
The mini package suits a business that needs a professional visual foundation quickly. A full identity usually includes broader research, brand strategy, a messaging system, more applications and a detailed usage guide.
Does it include choosing the brand name?
No. The name should be approved before design starts. If you have not chosen a name yet, you can start with the brand naming package first.
Does it include content writing or social media management?
No. The package builds the basic visual system. Content creation and account management are separate services.
How long does it take?
Delivery usually takes 7–10 working days after we receive the project information and approve the initial direction.
What files will I receive?
You receive the primary logo files for digital use and print, the colour codes, the suggested typefaces, the agreed applications and the short guidelines file.
Make your project look like a brand, not a set of separate designs.
Send us your business type, name and target market, and we will set the direction before designing the logo.
Start the visual identity →